The 7 pages that every contractor website needs

Here’s the brutal truth: most contractor websites suck.

They’re outdated. Clunky. Confusing. And they cost you money every single day.

If you’re a home remodeler, roofer, painter, HVAC tech, plumber, electrician, pressure washer—whatever—you’re missing out on jobs because your website doesn’t give people what they want.

People want to know three things:

1. Who are you?
2. What do you do?
3. How do they get in touch?

And if your site doesn’t answer those questions immediately, they’re gone.

But here’s the kicker—having the right pages isn’t just about looking professional. It’s about getting found. Google wants to see certain pages on your site to know you’re legit. The more relevant pages you have, the better your chances of ranking when someone searches for a contractor in your area.

Think about it: more pages mean more keywords. More keywords mean more traffic. More traffic means more clients.

Let me tell you something—having a professional-looking site with the right pages isn’t just a “nice-to-have.” It’s your #1 lead-generation machine.

Here are the seven pages every contractor website must have to look legit, build trust, and get clients calling.

Here’s a quick breakdown of the 7 pages every contractor website needs, along with their main benefits:

1. Home Page
   • Your first impression: includes essential info, clear CTAs, and is optimized for SEO.
   • Key sections: Header, intro, services, testimonials, and footer with contact info.
2. Services Page
   • Showcase your services in detail with specific service descriptions.
   • Create Service + Location pages for SEO, focusing on key city combinations (e.g., “Residential Painting in Annapolis”).
3. About Page
   • Humanize your business by sharing your story, team, or why you started your company.
   • Google values this page for EEAT—Expertise, Experience, Authoritativeness, and Trustworthiness.
4. Contact Page
   • Include a Google Map, NAP consistency, and a contact form.
   • Make it easy for clients to get in touch while keeping your SEO game strong.
5. FAQ Page
   • Address common client questions and concerns to build trust and authority.
   • Include schema markup for better search engine visibility.
6. Privacy Policy Page
   • Essential for legal compliance and building trust.
   • Improve SEO and customer confidence by explaining how you protect user data.
7. Careers Page
   • Attract top talent and establish credibility.
   • Show potential employees that you’re a professional, growing company with a human side.

Each of these pages is a critical piece of your website puzzle. Optimize them, and you’ll not only improve your SEO but also create a better experience for potential clients and employees.

The home page is the face of your business online. It’s the first place potential clients land when they find you on Google or click your link on social media. And here’s the truth: if your home page doesn’t grab their attention and build trust immediately, they’re gone.

A good home page is clear, professional, and designed to convert visitors into leads. It should tell them who you are, what you do, and why you’re the best choice—all within seconds of landing on the page.

But it’s not just about looking good. It’s also about SEO—making sure Google sees your page as relevant and valuable so you can rank higher in search results.

Let’s break it down.

Why Your Home Page Matters

Your home page needs to do three things:

1. Capture attention immediately.
2. Build credibility so visitors trust you.
3. Guide them to take action—whether that’s calling you, filling out a form, or getting a quote.

A well-designed home page can mean the difference between a visitor bouncing in 5 seconds or sticking around to learn more about your services.

Essential Sections for a High-Converting Home Page

1. Hero Section: Your Bold Introduction

Your hero section is the first thing people see. It needs to make an impact.

Key Elements:

• Strong Headline: Hit them with a clear statement of what you do and why you’re the best.
  • Example: “Reliable Roofing and Remodeling Services in [City Name].”
• Brief Subheading: Summarize your promise or unique selling point.
  • Example: “Over 20 years of experience delivering quality home improvements.”
• Call to Action (CTA): Make it stupid-easy to take the next step.
  • Examples: “Get a Free Quote” or “Call Now for Fast Service”

Pro Tip: Use a high-quality image or video of your team in action to create an instant connection.

2. Service Highlights: Show What You Do

People need to know what you offer at a glance. Create a section that highlights your top services with icons or images and brief descriptions.

Service Ideas:

• Roofing
• Home Remodeling
• Pressure Washing
• HVAC Repairs
• Plumbing and Electrical
• Painting and Drywall

SEO Tip: Use service-related keywords in your descriptions, like “residential roofing in [City Name]” or “affordable pressure washing services.”

3. Why Choose Us: Set Yourself Apart

This section is all about building credibility. Tell visitors why you’re different from the competition.

What to Include:

• Experience: Years in the business.
• Quality Assurance: Guarantees or warranties.
• Customer Satisfaction: Real testimonials or reviews.
• Local Expertise: Mention the area you serve.

SEO Tip: Include local keywords here to boost your ranking for searches in your city or region.

4. Customer Reviews and Testimonials: Social Proof That Builds Trust

Show real feedback from real clients. Use Google reviews, Yelp ratings, or Facebook comments. People trust other people more than they trust you, so let happy clients speak for you.

SEO Tip: Mark up your reviews with schema.org structured data to help Google display your star ratings directly in search results.

5. Call to Action (CTA) Section: Make Them Take the Next Step

Your CTA should appear multiple times throughout the page. Make it consistent and direct.

Examples:

• “Request Your Free Estimate Now”
• “Call Us Today for Immediate Service”
• “Schedule Your Consultation”

Onsite SEO Tactics for Your Home Page

1. Optimize Your Title Tag and Meta Description

Your title tag should clearly state your business name and primary service.

• Example: “Reliable Roofing and Remodeling in [City Name] – [Business Name]”

Your meta description should include your main services and a call to action.

• Example: “Looking for top-notch roofing and remodeling in [City Name]? Contact [Business Name] today for a free quote!”

2. Use Header Tags Strategically (H1, H2, H3)

The header tags of your pages is one of the most important onsite SEO tools use you can. Use your H1 tag for your main headline, like:

• “Trusted Home Improvement Services in [City Name]”

Use H2 and H3 tags for subheadings to break up content and boost readability. These help Google understand the structure of your page.

3. Add Alt Text to Images

Describe every image with relevant keywords. Instead of “image123.jpg,” use something like:

• “roof-repair-service-[city].jpg”
• “team-painting-exterior-house.jpg”

4. Improve Page Speed

Slow pages lose visitors. Compress your images, minify your code, and use a fast hosting provider.

Final Thoughts: Make Your Home Page Work for You

Your home page isn’t just a pretty face. It’s a business tool. It needs to attract, impress, and convert visitors—all while making Google happy.

Don’t waste another minute with a site that doesn’t pull its weight. Make these changes, and start landing more clients today. 💪

The goal here? Make it crystal clear what you offer and guide visitors to the specific service they need. It should be easy to navigate, visually appealing, and laser-focused on getting visitors to the right spot.

Why Your Services Page Matters

Most people land on your site through a Service + Location page, not the main Services page. And that’s okay. Your Services page is about organizing your services and linking to the pages that are optimized for ranking.

If your Services page looks like a mess, visitors get confused and bounce. That’s why it needs to be clean, clear, and loaded with internal links to your Service + Location pages.

What to Include on Your Services Page

1. Intro Section: Set the Tone

Briefly introduce what you do and why you’re the best at it. Be specific and use keywords naturally.

Example:
“We provide top-tier home improvement services in [City Name]. Whether you need roofing, remodeling, painting, HVAC work, plumbing, or electrical services—we’ve got you covered.”

2. Service Listings: Clear and Concise

Break down your services into categories and include brief descriptions.

Example:

Service	Description
Roofing	Quality roof repair and replacement.
Remodeling	Transform your home with expert remodeling services.
Painting & Drywall	Interior and exterior painting with precision.
HVAC Maintenance	Keep your system running efficiently year-round.
Plumbing & Electrical	Fixing leaks and wiring issues fast and effectively.
Pressure Washing	Blast away dirt and grime from your property.

3. Call to Action (CTA)

After listing your services, hit them with a strong CTA.

Example:
“Not sure what you need? Call us now for a free consultation or click on a service to learn more!”

Service + Location Pages: The Real Ranking Strategy

Why Service Pages Alone Don’t Rank

Here’s the truth: your main Services page isn’t going to rank well for all the services you offer. Google doesn’t like general pages for local search. Instead, it prefers pages that target specific services in specific locations.

That’s why you need Service + Location pages. These are hyper-focused pages that make it crystal clear to Google what you do and where you do it.

How to Structure Your Service + Location Pages

Create a dedicated page for every combination of service and location you offer. This way, you’ll cover all the local search variations people are looking for.

So if you’re a painting company that offers 5 different services in 3 cities in your area, you’d need at least 15 dedicated Service + Location pages, such as:

Service	Location	Page Title	URL
Residential Painting	Annapolis	Residential Painting in Annapolis – [Business Name]	yoursite.com/annapolis-residential-painting
Residential Painting	Baltimore	Residential Painting in Baltimore – [Business Name]	yoursite.com/baltimore-residential-painting
Residential Painting	Glen Burnie	Residential Painting in Glen Burnie – [Business Name]	yoursite.com/glen-burnie-residential-painting
Drywall Repair	Annapolis	Drywall Repair in Annapolis – [Business Name]	yoursite.com/annapolis-drywall-repair
Drywall Repair	Baltimore	Drywall Repair in Baltimore – [Business Name]	yoursite.com/baltimore-drywall-repair
Drywall Repair	Glen Burnie	Drywall Repair in Glen Burnie – [Business Name]	yoursite.com/glen-burnie-drywall-repair
Pressure Washing	Annapolis	Pressure Washing Services in Annapolis – [Business Name]	yoursite.com/annapolis-pressure-washing
Pressure Washing	Baltimore	Pressure Washing Services in Baltimore – [Business Name]	yoursite.com/baltimore-pressure-washing
Pressure Washing	Glen Burnie	Pressure Washing Services in Glen Burnie – [Business Name]	yoursite.com/glen-burnie-pressure-washing
Deck Staining	Annapolis	Deck Staining in Annapolis – [Business Name]	yoursite.com/annapolis-deck-staining
Deck Staining	Baltimore	Deck Staining in Baltimore – [Business Name]	yoursite.com/baltimore-deck-staining
Deck Staining	Glen Burnie	Deck Staining in Glen Burnie – [Business Name]	yoursite.com/glen-burnie-deck-staining
Fence Painting	Annapolis	Fence Painting in Annapolis – [Business Name]	yoursite.com/annapolis-fence-painting
Fence Painting	Baltimore	Fence Painting in Baltimore – [Business Name]	yoursite.com/baltimore-fence-painting
Fence Painting	Glen Burnie	Fence Painting in Glen Burnie – [Business Name]	yoursite.com/glen-burnie-fence-painting

Internal Linking: Connect Your Pages

On your Services page, include links to each of your Service + Location pages. This helps distribute authority and signals to Google that these pages are relevant.

Example:
“If you’re looking for roofing services in Denver, HVAC maintenance in Boulder, or pressure washing in Aurora, we’ve got you covered. Click to learn more about each service.”

Onsite SEO Tactics for the Services Page

1. Use Header Tags Strategically (H2, H3)

Break down each service with clear headings. Use H2 for main services and H3 for subcategories.

2. Optimize for Keywords

Use variations of “service + location” keywords throughout the page.

• Example: “Expert roofing services in Denver”
• Example: “Affordable HVAC maintenance in Boulder”

3. Add Internal Links to Service + Location Pages

These links help boost your internal SEO structure and make it easier for visitors to find the exact service they need.

Every page must have at least one internal link to it. If you create a webpage on your website, but don’t have any link to it from your website, it’s called an orphan page.

And Google doesn’t like orphan pages. If your own website doesn’t even link to this page, why should Google?

4. Include Calls to Action Throughout

Sprinkle CTAs at the end of each service section to guide people to the relevant Service + Location page.

Final Thoughts: Make Your Services Page Work for You

Your Services page isn’t about ranking—it’s about guiding visitors to the pages that do. Create a clear, organized layout, link to your Service + Location pages, and make it stupid simple for visitors to find what they’re looking for.

You don’t just need a Services page—you need an SEO powerhouse that funnels clients to the right place. Get this right, and you’ll see more calls, more leads, and more closed deals. 💪

It’s not just a place to dump your company history and call it a day. It’s your chance to show authenticity and trustworthiness. Plus, Google loves it when you make your business look legit—think Experience, Expertise, Authority, and Trustworthiness (EEAT). Your About page tells Google, “Hey, we’re real, we’re credible, and we know what we’re doing.”

Why Your About Page Matters

The About page isn’t just for customers—it’s for Google, too. The more human you look, the more likely Google is to push your site up the ranks. It’s all about building EEAT, which means showing that:

• You have Experience in your field.
• You’re an Expert at what you do.
• Your business is a legitimate Authority in your niche.
• You’re Trustworthy and real.

When your About page nails these elements, Google knows you’re not just some fly-by-night operation. Plus, your customers feel more comfortable working with you because they know you’re the real deal.

What to Include on Your About Page

1. Introduction: Make It Personal

Right at the top, introduce yourself or your team. Tell people why you started the company and what drives you. If it’s just you, own it—be proud of the hustle.

• talk about who you are
• why you started the business
• what’s your mission statement
• what’s your third favorite dinosaur

People want to know they’re deal with humans. Make your website personable, and this is where your About page comes into play.

2. Team Introduction: Put Faces to the Name

If you’ve got a crew, show them off. Let people know who they’re hiring. Include a group photo in front of your work truck or at a job site. Caption it with a quick intro to the team—names, roles, and maybe a fun fact.

Why It Matters:
People don’t just hire businesses—they hire people. A quick bio and a photo humanize your business and help build trust.

3. Company History: Show Your Roots

Talk about how your business got started, the challenges you faced, and why you do what you do. Did you start from nothing? Did you learn the trade from your dad or grandpa? Did you quit a boring 9-to-5 to build something real? Tell that story.

Example:
“I started [Business Name] because I saw too many contractors cutting corners. My dad taught me the value of hard work, and I wanted to bring that same work ethic to homeowners around here. We’ve grown from a one-man show to a small team of skilled painters who take pride in doing things right the first time.”

4. Mission Statement: What You Stand For

Your mission statement should hit on your values—quality work, customer satisfaction, and integrity. Keep it simple and authentic.

Example:
“Our mission is to deliver top-quality painting services that homeowners can count on—no shortcuts, no excuses. We’re here to make your space look incredible while treating your home like it’s our own.”

5. Why Choose Us: Set Yourself Apart

This is where you show why you’re different. Do you finish jobs faster than most? Never cut corners? Use only the best materials? Spell it out.

Example:
“What sets us apart? It’s simple. We show up when we say we will, we clean up after ourselves, and we don’t leave until you’re happy. Plus, we’re local—we know the area and take pride in making our community look good.”

6. Testimonials: Proof You’re Worth It

If you’ve got a few glowing reviews, feature them here. Real quotes from real customers go a long way.

Example:

“John and his team did an incredible job on our exterior. They were professional, fast, and the house has never looked better. Highly recommend!”
– Sarah L., Annapolis

7. Contact Details: Make It Easy to Reach You

Include your phone number, email, and social media links. Add a CTA to call or request a quote.

Example:
“Got questions? Want a free quote? Call us at [Your Number] or fill out our contact form—we’ll get back to you ASAP.”

Tips for a Winning About Page

• Use Authentic Photos: Show your team, your truck, and some job site shots. Avoid stock photos—they look fake and boring.
• Be Real: People want to know they’re dealing with real humans, not some faceless corporation.
• Show Personality: A little humor or a quirky fact makes you memorable.
• SEO Tip: Include location keywords naturally in your story. Mention where you’re from and the areas you serve.

Final Thoughts: Build Trust with Your Story

Your About page isn’t just a formality—it’s a chance to connect. Be real, be honest, and don’t hold back. Customers and Google both want to see who you are, why you do what you do, and why they should trust you.

Nail this page, and you’re not just building credibility—you’re building relationships. That’s how you get repeat business and word-of-mouth referrals. 💪

Why Your Contact Page Matters

Your Contact page isn’t just a form slapped on your site—it’s your gateway to new business. Customers are on your page because they’re ready to talk. If they can’t reach you easily, they’re bouncing to the next guy.

Plus, your Contact page reinforces your NAP (Name, Address, Phone Number) for Google Business Profile (GBP) consistency. This helps you show up higher in local search results and proves to Google that your business is legit and consistent.

Essentials for a High-Converting Contact Page

1. Map: Show Your Location

Embed a Google Map directly from your Google Business Profile (GBP). This gives people confidence that your business is real and shows them you’re local.

Pro Tip: Make sure the map shows your verified business address—this helps your SEO and builds trust.

2. NAP: Be Consistent

Reinforce your Name, Address, and Phone Number (NAP) exactly as it appears on your GBP. Consistency across your site, social media, and directories is critical for local SEO.

Example:
Awesome Painting Company
1234 Painter’s Lane
Annapolis, MD 21401
Phone: (555) 123-4567

3. Contact Form: Make It Simple

Your form should be short and to the point. Only ask for essential info—name, phone number, email, and a brief message. Don’t make people jump through hoops to contact you.

Form Example:

• Name (required)
• Email (required)
• Phone (optional)
• Message (required)
• [Submit]

Bonus Tip: Set up an auto-response email thanking them for reaching out and letting them know when to expect a reply.

4. Social Media Links: Open in a New Tab

Include links to your Facebook, Instagram, LinkedIn, or wherever you’re active—but make sure they open in a new tab. You don’t want to send people away from your site just because they clicked your Facebook link.

Example:
Follow Us:
Facebook | Instagram | LinkedIn

5. Click-to-Call and Click-to-Email

Make your phone number and email address clickable. On mobile, users should be able to tap to call or send an email without any extra steps.

Example:
Call Us: 555-123-4567
Email Us: contact@awesomepainter.com

Pro Tips for a Better Contact Page

• Keep It Clean: Use plenty of whitespace so nothing feels cluttered.
• Mobile Optimization: Make sure the form and map look great on phones.
• Fast Response: Automate a quick reply email and follow up within 24 hours—ideally faster.

Why It Matters for SEO

Google loves consistent NAP details and user-friendly contact pages. Plus, embedding your GBP map boosts your local SEO, making you more likely to show up when people search for painters near me or drywall repair Annapolis.

Your Contact page isn’t just a place for people to say “hi”—it’s a critical tool for converting leads and boosting your local ranking. Make it clean, easy to use, and mobile-friendly, and you’ll never miss an opportunity to connect.

Why Your FAQ Page Matters

Most potential clients have the same questions:

• How much will this cost?
• How long will it take?
• Do you offer warranties or guarantees?
• Are you licensed and insured?

Answering these questions upfront shows that you’re transparent, knowledgeable, and professional. Plus, when you use the right keywords, your FAQ page can rank for common search phrases like “How much does house painting cost in Annapolis?” or “Do roofers in Baltimore need a license?”

What to Include on Your FAQ Page

1. Service-Specific Questions

Group questions by service type to keep it organized. For example:

Painting FAQs:

• How do you prep surfaces before painting?
• What types of paint do you use?
• Do you offer color consultations?

Roofing FAQs:

• How long does a typical roof replacement take?
• What kind of warranty do you offer on your work?
• Can you repair storm damage?

2. Process and Pricing Questions

People want to know how it works and how much it costs. Be honest and give ballpark figures when possible.

Example:

• How do I get a quote?
  Just fill out our contact form or give us a call. We’ll schedule a quick walkthrough and provide a free, no-obligation quote.
• How much does driveway paving cost?
  Pricing varies based on the size and materials, but most residential driveways range from $2,000 to $7,000.

3. License and Insurance Questions

Addressing these shows you’re a legit business that plays by the rules.

Example:

• Are you licensed and insured?
  Yes, we’re fully licensed and insured to work in Maryland and surrounding areas. We’ll gladly provide proof upon request.

4. Warranty and Guarantee Questions

These questions ease customer worries and establish credibility.

Example:

• Do you offer warranties?
  Yes, all our roofing installations come with a 10-year warranty on workmanship. Paint jobs include a 2-year touch-up guarantee.

5. Payment and Financing Questions

Be upfront about payment options and whether you offer financing.

Example:

• What payment methods do you accept?
  We take cash, check, credit card, and offer financing through trusted partners.
• Do you require a deposit?
  Yes, we typically require a 30% deposit to secure your project date.

SEO Tips for Your FAQ Page

• Use Keywords in Questions: Think like your customer. Use phrases like “cost of epoxy flooring in Baltimore” or “do I need a permit for fence installation?”
• Use Structured Data: Mark up your FAQ page with schema.org/FAQPage to improve your chances of showing up in Google’s rich snippets.
• Internal Linking: Link back to relevant service pages from your FAQ answers.

Keep It Fresh

Update your FAQ page regularly based on common customer questions or seasonal service changes. If people keep asking, put it on the page.

A well-crafted FAQ page isn’t just helpful—it’s a lead magnet, an SEO boost, and a trust builder. Answering questions before they’re asked makes customers feel confident that you know what you’re doing.

Adding Schema Markup to Your FAQ Page

Schema markup is a game-changer for your FAQ page. It tells search engines exactly what your content is about, helping your answers show up as rich snippets on Google. That means your FAQs could appear directly in search results—way more visibility for your business.

How to Add FAQ Schema

The easiest way to add schema markup is by using FAQPage structured data from schema.org. You can manually add it to your site’s HTML or use a WordPress plugin like Rank Math or Yoast SEO to automate the process.

Example of FAQ Schema Markup:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does residential painting cost in Annapolis?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Pricing varies based on size and materials, but most residential painting projects range from $1,500 to $5,000."
      }
    },
    {
      "@type": "Question",
      "name": "Are you licensed and insured?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, we’re fully licensed and insured to work in Maryland and surrounding areas. Proof of insurance is available upon request."
      }
    }
  ]
}
</script>

Why Schema Matters

Adding FAQ schema can:

1. Boost Your Click-Through Rate (CTR): Showing up directly in search results with rich snippets catches more eyeballs.
2. Improve Local SEO: Answering location-specific questions helps your site show up for local searches.
3. Showcase Your Expertise: Google likes clear, well-organized answers—it shows you’re an authority in your field.

Pro Tip: Test Your Schema

Use Google’s Rich Results Test to make sure your FAQ schema is correctly implemented. Just paste your page URL or the raw code to see if Google can recognize the structured data.

A properly structured FAQ page with schema markup makes you look more professional and drives more traffic to your site. It’s a simple upgrade that packs a serious punch for your SEO strategy.

Why You Need a Privacy Policy

1. Legal Compliance: Regulations like GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) require transparency about data collection and usage.
2. Builds Trust: Showing that you take data protection seriously makes customers feel safer doing business with you.
3. Boosts SEO: Google likes to see a privacy policy because it shows your business is legitimate and transparent.

What to Include on Your Privacy Policy Page

1. What Data You Collect

Be specific about what data you collect and how it’s collected. Common data points include:

• Name
• Email address
• Phone number
• IP address
• Browser information

2. How You Use the Data

Explain why you collect the data and what you do with it. Examples:

• Responding to inquiries
• Providing quotes or estimates
• Sending promotional emails
• Improving website performance with analytics

3. How You Store and Protect Data

Let visitors know how their information is kept safe. Mention things like:

• Secure servers
• Data encryption
• Access controls

4. Data Sharing and Third-Party Services

Be upfront about whether you share data with third-party services like:

• Google Analytics
• Payment processors (like PayPal or Stripe)
• Email marketing tools (like Mailchimp)

5. User Rights

Mention how users can:

• Access their data
• Request deletion
• Opt out of marketing communications

Example Privacy Policy Outline:

Privacy Policy for [Your Business Name]

1. Introduction

Your privacy is important to us. This Privacy Policy outlines how [Your Business Name] collects, uses, and protects your personal information.

2. Information We Collect

We collect data through contact forms, email subscriptions, and website analytics. This data includes:

• Your name, email address, phone number, and any other details you provide.
• Your IP address and browser information.

3. How We Use Your Information

We use your information to:

• Respond to your inquiries and provide services.
• Improve website performance and user experience.
• Send promotional offers (only if you’ve opted in).

4. Sharing Your Information

We never sell your data. We may share your information with trusted third-party services to help run our business, such as:

• Google Analytics (to monitor website traffic)
• Mailchimp (for sending newsletters)

5. Protecting Your Data

We store your data on secure servers and use encryption to protect sensitive information.

6. Your Rights

You have the right to:

• Access your personal data.
• Request data deletion.
• Unsubscribe from marketing communications.

7. Contact Us

For any questions regarding this policy, reach out to us at:

• Email: [Your Email Address]
• Phone: [Your Phone Number]

Make It Easy to Find

Link to your Privacy Policy from the footer of your website and from any form submission pages. This shows transparency and makes it easy for visitors to find.

SEO Tip:

Include relevant keywords like “privacy policy for contractors,” “data collection policy for painters,” and “how we protect customer information” to boost the page’s search visibility.

Your Privacy Policy might seem boring, but it’s essential. It shows that you’re a professional who values customer trust, and it helps protect your business legally. Don’t skip it!

Why You Need a Careers Page

1. Attract Top Talent: Whether you’re looking to hire now or not, it’s smart to have a dedicated space for potential candidates. This allows people to see that you’re a growing business, ready to take on new talent when the time comes.
2. Google Trust: A well-structured Careers page signals to Google that you’re a professional, legitimate company. It boosts your credibility and authority in your industry.
3. Build Brand Reputation: A Careers page also shows that you care about your team and are open to expanding. It gives your business a human side, which helps build trust with customers too.

What to Include on Your Careers Page

1. Company Overview

Start by introducing your business—who you are, what you do, and why you’re awesome. Share your mission, vision, and values. Explain why working for your company is a great opportunity.

Example:
“At [Your Company Name], we believe in providing top-quality services and creating a positive impact in our community. We’re passionate about what we do, and we’re looking for driven individuals who share our commitment to excellence.”

2. Open Positions

List any job openings with detailed descriptions. Include:

• Job Title
• Location
• Responsibilities
• Skills & Experience Required
• Salary/Benefits (optional but helpful)

Example:
Residential Painter – Annapolis, MD

• Responsibilities: Prepare surfaces for painting, apply paint, maintain a clean work environment, interact with clients professionally.
• Requirements: 2+ years of residential painting experience, ability to work independently, strong attention to detail.

3. Why Work With Us

This is where you can really sell the job. Talk about the benefits of working with you:

• Competitive pay
• Flexible work hours
• Opportunities for growth
• Company culture (e.g., teamwork, career development)

4. Call to Action (CTA)

Make it easy for potential applicants to apply. Offer clear directions like:

• Apply through a form on the page
• Send a resume to an email address
• Call to schedule an interview

5. Employee Testimonials

If you have a team, showcase their stories. Add a few short testimonials from current employees about what it’s like to work at your company. This builds trust with potential applicants and gives an authentic view of your business.

Example:
“Working at [Your Company Name] has been an incredible experience. The team is like family, and I’ve grown so much in my role as a painter. We always work hard, but we know how to have fun too!” – [Employee Name], Residential Painter

SEO Tips for Your Careers Page

• Use Keywords for Hiring: Incorporate terms like “contractor jobs,” “roofing jobs in [City],” or “painters wanted in [City]” to help potential candidates find your page.
• Location-Specific Terms: If you’re hiring for specific locations, include those city names throughout the page.
• Use Structured Data: Adding JobPosting schema will increase the likelihood of your job postings showing up in search results.

Pro Tip:

Even if you’re not actively hiring right now, leave the Careers page up. You never know when the next great candidate might be looking, and showing that you’re ready to grow will boost your reputation and trust.

Having a Careers page might seem like a small detail, but it plays a big role in both attracting new talent and showing Google that you’re an established business that values its team. Plus, it builds credibility with customers too, proving that you’re here for the long haul.

Conclusion: The 7 Essential Pages That Power Your Contractor Website

There you have it—the 7 pages every contractor website needs to succeed. These aren’t just basic requirements; they’re the building blocks that make your website trustworthy, SEO-friendly, and more likely to convert visitors into customers.

• The Home Page draws people in and sets the tone for your business.
• The Services Page showcases what you do and helps with SEO by linking to Service + Location pages.
• The About Page humanizes your business, builds trust, and boosts your EEAT score.
• The Contact Page makes it easy for clients to reach you—and keeps your NAP consistent for local SEO.
• The FAQ Page addresses common concerns, builds authority, and helps improve visibility through schema markup.
• The Privacy Policy Page keeps you compliant and establishes transparency.
• The Careers Page shows you’re a legitimate company with a human side, boosting your trustworthiness in Google’s eyes.

Remember, your website is a reflection of your business. If you want to stand out, make sure these pages are top-notch. Not only will they help you rank better, but they’ll also show potential clients and employees that you’re the real deal.

Take action today, optimize these pages, and watch your business grow.