My 10 favorite ways to get more contractor leads (FREE and PAID)

As a contractor, finding a steady stream of new leads can feel like a full-time job in itself.

Whether you’re just starting out or looking to grow your established business, lead generation is essential to keep your pipeline full and your calendar booked.

But where do you begin?

The good news is, there are plenty of ways to generate contractor leads—some that cost nothing but your time and others that require a bit of investment to get serious results.

In this post, I’ll share my 10 favorite strategies for getting more contractor leads, including both free and paid methods. From leveraging your personal network to running targeted ad campaigns, these tips will help you attract high-quality leads and turn them into loyal customers. Let’s dive in!

1. Reach out to friends and family

Your personal network can be one of the easiest and most effective ways to generate contractor leads, especially when you’re just starting out. Friends and family already know and trust you, making them a warm audience that’s more likely to support your business.

Start by Letting Them Know You’re Available: Share updates about your services on your personal social media accounts or send out a friendly email or text letting your network know what you do and how you can help. Be sure to include details like the types of projects you specialize in, your availability, and how they can contact you.
Ask for Referrals: Even if your friends and family don’t need your services, they might know someone who does. Politely ask them to keep you in mind and refer you to anyone looking for a reliable contractor.
Offer an Incentive: To encourage word-of-mouth referrals, consider offering a small discount, gift card, or other incentive for anyone who refers a new client to you. For example, “Refer a friend who books a job, and get 10% off your next project!”

Pro Tip: Make it as easy as possible for your friends and family to share your information. Provide them with digital business cards, links to your website or social media pages, and even a short description they can forward to others.

Tapping into your personal network not only generates leads but also helps build early momentum and credibility for your business.

2. Optimize your Google Business Profile listing

Your Google Business Profile (GBP) listing is one of the most powerful tools for attracting local contractor leads. When optimized correctly, it can help your business appear in the coveted “local 3-pack” on Google Maps, driving visibility and credibility with potential clients.

Claim and Verify Your Listing: Start by claiming your GBP profile if you haven’t already. Verification ensures you have control over the listing and can make updates as needed.
Fill Out Every Section: Provide accurate and complete information, including your business name, address, phone number (NAP), hours of operation, and a compelling business description. Use keywords like “landscaping services,” “roof repair,” or “home remodeling” to boost your profile’s visibility in local searches.
Add Photos and Videos: Showcase your work with high-quality photos of completed projects, your team in action, or your equipment. Consider adding short videos to highlight the quality of your services.
Collect and Respond to Reviews: Encourage happy clients to leave reviews and make it a habit to respond to them, whether they’re positive or negative. A strong review profile not only builds trust but also signals to Google that your business is reputable.
Use Posts and Updates: Keep your profile active by sharing updates, special promotions, or helpful tips through GMB posts. This keeps your business top of mind and shows potential clients that you’re engaged and professional.

Pro Tip #1: If you want to really learn how to optimize your Google Business Profile, check out my post The 10 steps I use to optimize my clients’ Google Business Profile.

Pro Tip #2: Consistency is key. Ensure your NAP information matches across all platforms, including your website, social media, and other online directories, to improve your local SEO rankings.

An optimized Google Business Profile listing is like a digital storefront that helps local clients find and choose your services over the competition.

3. Optimize your website

Your website is often the first impression potential clients have of your business, so it’s crucial to make it as professional and user-friendly as possible. A well-optimized website doesn’t just look great—it also helps you rank higher on search engines and convert visitors into leads.

Make It Mobile-Friendly: Many potential clients will view your site on their phones, so ensure it’s responsive and easy to navigate on all devices. Test for fast loading times and clear formatting on smaller screens.
Highlight Your Services: Dedicate a page to each service you offer, with clear descriptions, high-quality images, and keywords that match what people are searching for (e.g., “roof repair in Chicago” or “kitchen remodeling contractor”).
Add Calls-to-Action (CTAs): Guide visitors toward taking the next step with strong CTAs like “Request a Quote,” “Call Now,” or “Schedule a Consultation.” Place these buttons prominently on every page.
Showcase Your Work and Reviews: Include a portfolio of completed projects and a testimonials section featuring positive client feedback. This builds trust and helps potential clients visualize the quality of your work.
Optimize for Local SEO: Use location-specific keywords throughout your website and include your business name, address, and phone number (NAP) on every page. Embedding a Google Map on your contact page can also boost your local SEO.

Pro Tip: Regularly update your website with fresh content, such as blog posts about recent projects or helpful tips. This not only engages visitors but also improves your site’s search engine rankings.

By investing time into optimizing your website, you’ll create a digital foundation that attracts high-quality leads and establishes your business as a trusted authority in your industry.

4. Post free content

Give away the secrets, sell the implementation.

Alex Hormozi

Sharing valuable, engaging content is a great way to attract new leads and build trust with potential clients. By posting consistently on different platforms, you position your business as an expert in your field and stay top-of-mind with your audience.

Here’s how to leverage different types of content to generate contractor leads:

Use platforms like Facebook, Instagram, and LinkedIn to share quick updates, tips, or success stories. For example:

Post a before-and-after photo of a completed project with a caption like, “Another happy client! Thinking about upgrading your outdoor space? Contact us today for a free consultation.”
Share seasonal advice, such as “5 Tips for Winterizing Your Home” or “How to Prepare Your Yard for Spring.”

Long Content (Blog Posts)

Dive deeper into topics your potential clients care about with blog posts on your website. Write about subjects like:

“How to Choose the Right Contractor for Your Home Renovation”
“Top 10 Landscaping Trends for 2024”
“5 Things to Look for When Hiring a Plumber”
Long-form content boosts your website’s SEO and provides valuable information that keeps visitors engaged.

Google Business Profile Updates

Post regular updates directly to your Google Business Profile. Share promotions, completed projects, or client success stories. These updates help your profile stay active and relevant, improving your chances of showing up in local search results.

Video Content

Platforms like YouTube, TikTok, and Instagram Reels are perfect for showcasing your expertise visually.

Create short, engaging videos like “Quick Plumbing Fixes You Can Do Yourself” or “How We Transformed This Backyard.”
Show behind-the-scenes content of your team working on a project, giving potential clients a glimpse of your professionalism and process.

Pro Tip: Repurpose content across platforms. For example, turn a blog post into a short video, or break up a long article into multiple social media posts. This saves time while maximizing your reach.

Posting free content regularly keeps your business visible, builds credibility, and helps potential clients feel confident in choosing you for their next project.

5. Setup listings on home improvement directories

Home improvement directories are go-to resources for homeowners looking for reliable contractors. By listing your business on platforms like Yelp, Angi (formerly Angie’s List), Houzz, and others, you can tap into an audience actively searching for services like yours.

Choose the Right Platforms: Focus on directories popular in your area or specific to your industry. Some key options include:
- Yelp: Great for generating local reviews and boosting credibility.
- Angi: A trusted platform for finding contractors and reading verified reviews.
- Houzz: Perfect for showcasing design-heavy projects like landscaping, renovations, or interior work.
- HomeAdvisor: Ideal for connecting directly with homeowners seeking services.
Complete Your Profiles: Provide accurate, detailed information on each platform. Include:
- Your business name, address, phone number (NAP consistency is critical).
- A compelling description of your services with relevant keywords.
- High-quality photos of completed projects to attract potential clients.
Encourage Reviews: Many directories prioritize businesses with strong review profiles. Ask satisfied clients to leave honest feedback on the platform where they found you.
Engage with Leads: Some directories allow homeowners to request quotes or ask questions. Respond promptly to inquiries to demonstrate professionalism and win new clients.

Pro Tip: Keep your listings updated! If your contact information changes or you add new services, make sure every directory reflects these updates to avoid losing potential leads.

Home improvement directories not only increase your online visibility but also lend credibility to your business. A well-maintained presence on these platforms can generate steady leads and help you stay ahead of the competition.

6. Network with other tradesmen

Building strong relationships with other tradesmen can be a highly effective way to generate leads. Contractors in complementary trades often need to refer clients to trustworthy professionals, and you can be their go-to contact.

Partner with Complementary Trades: Collaborate with contractors who offer services that align with, but don’t compete with, yours. For example:
- A landscaper can network with irrigation specialists, tree removal services, or patio builders.
- A general contractor can partner with electricians, plumbers, or HVAC technicians.
- A roofer can connect with gutter installation experts or siding professionals.
Offer Mutual Referrals: Create a referral agreement where you recommend each other’s services to clients. This builds trust and increases business opportunities for both parties.
Attend Industry Events and Associations: Join local contractor associations, trade shows, or community events to meet other professionals in your field. Networking in person helps establish rapport and credibility.
Leverage Online Communities: Participate in online forums or Facebook groups dedicated to local tradesmen or home improvement professionals. Share advice, ask questions, and let others know about your services.

Pro Tip: Build a trusted referral list for your clients. For instance, if a homeowner needs plumbing work before you can start their renovation, having a reliable plumber to recommend adds value to your service. This goodwill can lead to future referrals.

By networking with other tradesmen, you can create a mutually beneficial ecosystem of referrals and support, helping everyone grow their businesses while providing better service to clients.

7. Run special promotions

Running special promotions is a great way to attract new clients, fill gaps in your schedule, and boost business during slower seasons. By offering discounts or referral incentives, you can create urgency and encourage potential clients to take action.

$50 Referral Fee Program: Offer a referral fee to clients who refer new customers to your business. For example, “Get $50 for every friend or family member you refer who books a service with us!” This turns your satisfied clients into active promoters, expanding your network and generating new leads without having to spend money on ads.
Discounts for Slow Days: Analyze your booking history to identify days or times when business is slower. Then, offer a limited-time promotion on those days to encourage bookings. For example:
- “Get 50% off services on Tuesdays this month!”
- Running this discount on slow days helps fill your schedule without cutting into peak business hours. It’s much better to get paid 50% of your regular price than to have no clients at all. Plus, offering a significant discount can create a sense of urgency, pushing potential clients to take action quickly.
Seasonal Offers: Run promotions around holidays or seasonal events. For example, offer a “Spring Clean-Up Special” for landscaping services or a “Winter Home Prep Discount” for contractors. These targeted offers can help you tap into the seasonal demand and stand out from competitors.

Pro Tip: Make sure your promotions are time-limited to create urgency. Phrases like “Book Now to Save!” or “Limited Time Offer” encourage people to act fast before they miss out.

By running well-timed promotions, you not only attract new clients but also fill your schedule, increase your income, and boost your visibility—especially during slower months.

8. Run a 5-star review campaign

Customer reviews are one of the most powerful tools you can use to build credibility, attract new clients, and improve your online presence. A 5-star review campaign is an excellent way to gather positive feedback from satisfied clients and boost your reputation online.

Ask for Reviews at the Right Time: Timing is key when asking for reviews. After successfully completing a project, reach out to clients while their experience is still fresh in their minds. A simple message like, “We hope you’re enjoying your new [service]. If you’re happy with our work, we’d love for you to leave us a 5-star review!” can encourage clients to share their feedback.
Make It Easy: Provide your clients with a direct link to your Google Business Profile or other review sites. The simpler you make the process, the more likely they are to leave a review. Include instructions for how to leave a review if needed, so it feels as effortless as possible.
Incentivize Without Violating Policies: While you cannot offer incentives like discounts or gifts for positive reviews (Google’s policies prohibit that), you can still encourage participation by promoting the value of leaving feedback. For example, offer a chance to be entered into a monthly drawing for a gift card or simply show gratitude by thanking clients for their time.
Respond to Reviews: Acknowledge and thank clients for leaving reviews—whether they’re positive or constructive. Responding shows that you care about client feedback and boosts your credibility. If a review is less than stellar, address any issues calmly and professionally.
Leverage Reviews in Your Marketing: Share positive reviews on your website, social media pages, and Google Business Profile. Displaying testimonials builds trust with new potential clients and highlights the quality of your work.

Pro Tip: Set a reminder to follow up with clients who haven’t left a review after a reasonable period. A simple nudge like, “We’d love to hear your thoughts on the recent work we did for you,” can be just what they need to take action.

Running a 5-star review campaign helps you build a solid online reputation, improve your SEO, and increase your chances of being found by new clients. The more positive reviews you gather, the more your business will stand out in a competitive market.

9. Facebook and Google Ads

Paid advertising is one of the most effective ways to get your business in front of new, highly targeted leads quickly. With platforms like Facebook and Google Ads, you can create campaigns that reach people in your local area who are actively searching for services you offer or browsing related content.

Facebook Ads

Facebook Ads are perfect for contractors looking to build local brand awareness and attract new clients.

Target Locally: Facebook allows you to target specific geographic areas, ensuring your ads reach potential clients in your service area.
Use Compelling Visuals: Showcase your work through high-quality images or short videos. Visual content can help potential clients see the value of your services and make them more likely to reach out.
Create Engaging Ad Copy: Highlight your unique selling points (USPs), such as fast service, affordability, or specialized expertise, and include a clear call-to-action (CTA) like “Contact us for a free estimate.”
Promote Special Offers: Use Facebook Ads to advertise limited-time promotions or seasonal discounts, helping you generate more leads during slower periods.

Google Ads (Pay-Per-Click or PPC)

Google Ads allow you to reach users actively searching for services like yours, making it an excellent choice for contractors.

A/B Testing

Both Facebook and Google Ads allow you to test different ad variations. Experiment with different images, headlines, CTAs, and targeting options to see which performs best. Small tweaks can make a big difference in the effectiveness of your campaigns.

Pro Tip: Start with a modest budget and refine your campaigns based on performance. Both platforms offer detailed analytics, so you can track which ads generate the most leads and adjust your strategy accordingly.

Running Facebook and Google Ads gives you the ability to reach highly targeted audiences, increase your visibility, and drive more leads to your business—especially when organic growth takes time. With the right approach, you can maximize your return on investment (ROI) and see significant growth in your client base.

10. Hire a lead generation agency that specializes in marketing for contractors

Okay, you got me—this one’s a bit of a shameless plug, but hear me out.

Hiring a reputable marketing agency to help your company grow faster can be one of the smartest decisions you make for your business. If you’re juggling clients, projects, and all the day-to-day tasks, you may not have the time (or the expertise) to effectively manage your marketing efforts. That’s where a lead generation agency comes in to save the day.

Why It’s Worth It

A specialized agency knows how to create a marketing strategy that’s tailored specifically for contractors. They understand your unique needs, the local market, and what strategies will drive the best results.

Instead of learning marketing the hard way, you can leverage their expertise to quickly generate more leads and grow your business.

Expertise in Contractor Marketing

Lead generation agencies that specialize in contractors have a deep understanding of the industry.

They know what works, from setting up optimized Google Business Profile listings to running highly-targeted Facebook and Google Ads campaigns.

These agencies can also help with SEO, content creation, and other essential aspects of marketing that may be outside your skill set.

Save Time and Effort

Outsourcing your lead generation efforts frees up your time to focus on what you do best—working on your craft and serving your clients.

A good agency handles all aspects of marketing while you take care of business operations.

Measure Success and ROI

With a marketing agency, you’ll get access to detailed reporting and analytics, so you can track how your campaigns are performing.

This ensures that you’re not wasting money on ineffective strategies and that you can continuously refine your approach for the best results.

Scalability

As your business grows, a lead generation agency can help scale your marketing efforts to keep up with demand.

Whether you need to increase ad budgets, optimize your website further, or ramp up your content strategy, an agency has the resources to scale with you.

Pro Tip: Be sure to choose an agency that understands the contractor space and has a proven track record with businesses like yours. Ask for case studies or client testimonials before making your decision.

Hiring a lead generation agency that specializes in marketing for contractors can give your business the boost it needs to stay ahead of the competition. Not only will they bring in high-quality leads, but they’ll also free you from the hassle of managing your own marketing campaigns.

So, why not let the experts do the heavy lifting while you focus on delivering top-notch service to your clients?

Ready to take your business to the next level?

If you’re interested in seeing how my company can help skyrocket your company’s growth, fill out the form on the contact page to schedule a free consultation. What do you have to lose?